In the hospitality industry, every detail counts, and towels are no exception. Although often underestimated, the size and quality of the towels you offer your guests can have a significant impact on the overall perception of the stay. Studies such as those conducted by J.D. Power indicate that guests consider larger, thicker towels to be a sign of luxury, and the preference for them is increasing, especially in high-end hotels.
In this article, we will explore how towel size influences guest experience and how choosing the right size can improve your guests’ satisfaction.
Large Towels: A Luxury Experience
Large towels, such as those 70×140 cm or larger, are considered a symbol of luxury by guests. According to Hospitality Net, 70% of guests perceive larger towels as a sign of attention to detail and comfort. These sizes are typically used in luxury hotels and spas, where guest experience is a top priority.
Advantages of Large Towels:
*Superior Comfort: Larger towels offer greater coverage and are ideal for guests seeking a comfortable and luxurious experience, especially after a relaxing shower or spa bath.
*Quality Perception: In a TripAdvisor study, hotels that offer larger, thicker towels get 20% more positive reviews related to the quality of their amenities.
However, it should also be considered that large towels may come at a higher cost and require more storage space, something to keep in mind if the hotel has space constraints in areas such as the laundry room.
Standard Towels: Functionality and Efficiency
Standard-sized towels, such as 50×100 cm or 60×120 cm, are the most common in mid-range or high-occupancy hotels. These towels are practical and meet basic guest expectations in terms of functionality.
Advantages of standard towels:
*Space and cost savings: Standard-sized towels are easier to wash, store, and replace. According to a Statista study, 60% of mid-range hotels in the United States use standard towels to reduce operating costs.
*Durability: Being easier to handle, standard towels tend to have a longer lifespan, better withstanding industrial washing cycles.
However, although they are functional, standard towels do not create the same impression of luxury as larger towels.
Hand Towels and Pool Towels: Every Space with its Ideal Size
In addition to bath towels, other sizes such as hand towels and pool towels also play an important role in the perception of the guest experience.
*Hand Towels (30×50 cm): They are essential in any hotel room or bathroom. Although they are small, their presence conveys an image of cleanliness and attention to detail. In addition, they are easy to wash and replace.
*Pool Towels (70×140 cm or larger): In hotels with pool or spa areas, large, absorbent towels are essential. These towels should not only be functional, but also convey the feeling of luxury that guests expect in a relaxing environment. According to J.D. Power, guests at hotels with pools and spas value large, soft towels for these spaces 65% more.
Which Size is Best for Your Hotel?
Choosing the right towel size will depend on the type of hotel and the experience you want to offer your guests. Large towels can create a feeling of luxury and comfort, while standard towels offer a more functional and cost-efficient option. Investing in larger towels for key areas like premium rooms, pools, and spas can make a difference in guest perception and increase positive reviews about your hotel.
Don’t underestimate the impact towels can have on your guests’ overall experience. Choosing the right size for each situation will not only improve guest satisfaction, but will also help optimize your operations.